Well that was only part of the 'fun'. The next day we headed up to the Eiríksjökull glacier where 12 invited guests were asked to compete against Kasparov...at the same time...on seats and tables carved out of the glacial ice!
However, on the way one of the 4x4 cars left the road, unintentionally at this
time, when it negotiated, or more correctly, failed to negotiate a corner. It
slowly rolled over. This particular 4x4 held the journalists I had invited. After
rescuing everyone and making sure they were all okay, there was a quick
discussion and we continued with the other cars - this time with a planned off
What can be perceived as a negative incident can actually be turned into a more
positive one. For Islandssimi it was the chance to get national coverage on the
national TV news, basically as a more humour item under the heading of
“International journalists make the news rather than reporting it”. Otherwise only
known within their sphere of market, the journalists were suddenly thrust into
Icelandic family homes via domestic TV news. The journalists loved the attention
and Islandssimi got valuable national coverage for free.
As for the 12 v 1 chess match on the glacier, I seem to remember it was 1 draw and 11 victories to Kasparov. Have to admit, I wasn't paying close attention, as a blizzard was sweeping in and standing on the sidelines I was above the cut-out tables and chairs. With a glacier underfoot, I can tell you it was damn cold.
Afterwards, we got great coverage for the event, but the things us poor PRs have to do to get it...mind you the journalists in this case may have endured worse. Sorry guys, but thanks for the coverage and an interesting time!
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