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Posted 23/03/2015 by
Give credit where credit is due. Many in the PR profession fail to capitalise on news or viral marketing. Hats off to the people behind the Salvation Army campaign piggy backing on "that" dress colour that so suddenly went viral around the world.
The campaign increased awareness of domestic abuse, although originally developed in one country, the Salvation Army story itself went global:
Posted 27/05/2015 by
Well we have been busy behind the scenes gearing up for our launch, so not been so hot blogging recently! In this build up we thought we would do a virtual launch party on Facebook. It was "just-for-fun" but at the same time we could gauge how useful Facebook is as an outreach medium.
Being far more a personal social conduit, we didn't think the word would spread too far...in particular as we didn't actively promote it. We basically invited our 'friends' - no more than 200.
The analytics showed our link was eventually seen by over 1300 people with over 135 visiting the page! I was impressed. Okay, it may not have been the medium for a B2B tech PR launch, but it goes to show that the ready made audience is easy to tap into if you are trying to reach a cross-section of consumers. Facebook's own 'promote' function seems to be set at a quite reasonable cost.
The experiment confirmed our thoughts that as a fun medium its great, serious it is not.
"Something for the weekend, sir?"
"Well put it on Facebook then..."