marketing  AIM Ltd.
Tel.: +44 (0)7977 323 077
email: mike@marketing-AIM.com
For your PR, marketing and sales needs:
Ad-hoc to integrated campaigns
Research to sales channel

©️ 2016 MARKETING AIM LTD
ADDRESS: marketing AIM Ltd., 2 Mimosa Drive, Fair Oak, Eastleigh, SO50 7LG, United Kingdom
TEL: +44 (0)7977 323 077 | EMAIL: mike@marketing-aim.com


COMPANY REGISTRATION (Eng. & Wales): 09550219 | VAT REGISTRATION: GB213 0614 63

MARKETING AIM LTD. is a company registered in England & Wales. Company number 9550219

 

BLACK AND BLUE OR GOLD AND WHITE?

Posted 23/03/2015 by


Give credit where credit is due. Many in the PR profession fail to capitalise on news or viral marketing. Hats off to the people behind the Salvation Army campaign piggy backing on "that" dress colour that so suddenly went viral around the world.


The campaign increased awareness of domestic abuse, although originally developed in one country, the Salvation Army story itself went global:



It's early days, but looking to have an eclectic mix of fun and more focused
marketing issues that will be spread across the various social media:
so sign up to the Twitter feed, LinkedIN page and like us on Facebook
...or else!
SOCIAL MEDIA, AN EXPERIMENT

Posted 27/05/2015 by


Well we have been busy behind the scenes gearing up for our launch, so not been so hot blogging recently! In this build up we thought we would do a virtual launch party on Facebook. It was "just-for-fun" but at the same time we could gauge how useful Facebook is as an outreach medium.


Being far more a personal social conduit, we didn't think the word would spread too far...in particular as we didn't actively promote it. We basically invited our 'friends' - no more than 200.


The analytics showed our link was eventually seen by over 1300 people with over 135 visiting the page! I was impressed. Okay, it may not have been the medium for a B2B tech PR launch, but it goes to show that the ready made audience is easy to tap into if you are trying to reach a cross-section of consumers. Facebook's own 'promote' function seems to be set at a quite reasonable cost.


The experiment confirmed our thoughts that as a fun medium its great, serious it is not.

"Something for the weekend, sir?"

"Yes, please"

"Well put it on Facebook then..."

BLOGS AND LINKS TO INTERESTING STUFF!